4 posts tagged with "EchoDash"

What is Product Engineering?​

Product engineering is the complete process of designing, developing, testing, and maintaining products that solve real user problems and deliver business value. Unlike traditional software development that focuses narrowly on code, product engineering takes a holistic approach—combining technical execution with market awareness, user research, and business strategy.

At its core, product engineering is about building products people actually want to use, not just software that technically works. It's the bridge between having a great idea and creating something that succeeds in the real world. In 2025, product engineering trends represent a seismic shift driven by generative AI, immersive experiences, and hyper-personalization, fundamentally changing how teams approach product development.

TL;DR​

Vertical SaaS is SaaS built for a specific niche. If you’re building software for wedding photographers, ecommerce pet brands, or boutique gyms — you’re building vertical SaaS.

It’s the opposite of a generalist tool like Notion, Google Sheets or Slack.

This piece unpacks what vertical SaaS is, how it's different from horizontal SaaS, and why it's a massive opportunity for founders in the next decade. Plus: a breakdown of vertical SaaS examples, public companies, and embedded payments plays.

Business Intelligence Alerts​

A lot of businesses still use dedicated slack channels, dashboards, standup meetings, GitHub, notion and a plethora of tools to get a pulse of WTF is happening across increasingly distributed landscape, that we all work and live in. This work is urgent and necessary but often time consuming and not optimised. Compiling business intelligence alerts, Github notifications, dashboard pings and others can take you away from the important less urgent tasks.

Speaking to 100s of founders, one of the main issues is notification blindness. Maybe you’ve never heard this but I’m sure straight away you know what I mean when you see that little red bubble with 3 digits, this has me nopeing out till later, that kind of notification overload has meant I’ve missed some pretty crucial things in the past, one I still remember, a particularly high value client needing help, being unintentionally ignored and churning.

We've been working on a solution, 100% custom to your business email alerts. Skip to how to setup them up free, here

Running software businesses today can get complex quickly, especially because we all rely on multiple software tools to run them. Personally I'm using Gmail, GCal, Stripe, Slack, Notion, Jira, Figma, Matomo, GA, Cloudflare and AWS and the team at EchoDash use many more. We've spoken to developers and business owners that use as many as 30+ tools to manage their businesses and projects.

It's a lot of pings, alerts, notifications and emails to keep track of everything going on. That's exactly why Jack (of WP Fusion) founded EchoDash. He was spending hours a week jumping between open tabs to check all the different software tools he was using to run WP Fusion. All this happens across multiple software providers, so it's a lot of work to understand what's going on. Did some one leave a ticket or a review? Are there any payment failures or churn? Did someone abandon a cart? Is there a PHP error or another error that has your site performance flagging or worst down?